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Sobha Realty continues to enhance the luxury real estate experience through its ongoing digital transformation, seamlessly integrating technology across every stage of the customer journey. Expanding beyond its existing debit and credit card payment options, the company has introduced a new Domestic Wire Transfer (Net Banking) feature on its flagship ONE Sobha App, further improving transaction convenience while reinforcing its reputation for innovation and customer-centric design.
The new feature enables clients to complete property transactions with greater transparency, security, and ease. It marks another step in Sobha Realty’s strategy to simplify and modernise the property-buying process — from discovery to ownership — ensuring an efficient, technology-driven experience.
This initiative builds on Sobha Realty’s broader investment in immersive digital technologies that are reshaping luxury real estate engagement. The company’s pioneering Virtual Reality (VR) Experience Studio allows prospective buyers to explore Sobha communities in lifelike digital environments, replicating the brand’s craftsmanship and meticulous detailing. These virtual showcases offer clients an elevated sense of assurance and engagement, whether they are based in Dubai or overseas.
Read: Sobha Realty launches its tallest development on Dubai’s SZR
In addition, Sobha Realty has implemented 3D Holographic Sales Technology, enabling customers to visualise and interact with hyper-realistic holographic models of upcoming projects. This technology provides a dynamic, three-dimensional view of floor plans, amenities, and architectural elements, ensuring a transparent and immersive experience before construction even begins.
Sobha Realty’s vertically integrated business model supports the agile adoption of such innovations, blending traditional craftsmanship with advanced digital capabilities. This approach has enabled the company to consistently achieve early project handovers and exceed delivery timelines, further strengthening its reputation for reliability and quality.
Together, these advancements embody Sobha Realty’s commitment to innovation, precision, and trust. By uniting technology with its “The Art of Detail” philosophy, the company continues to define the future of luxury living through a real estate experience that is intelligent, immersive, and distinctly customer-focused.
