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As technology continues to shape every industry, more women are carving out space and redefining what leadership in tech looks like. From innovation to cybersecurity to marketing, their journeys reveal a consistent theme — success in tech isn’t about perfection or knowing all the answers, it’s about curiosity, courage, and connection.
Gulf Business spoke to several female leaders across the global tech ecosystem to explore their biggest lessons and advice for the next generation of women entering the field.
Jessica Constantinidis, innovation officer – EMEA, ServiceNow
Key lessons learned
Growth only happens when you step into the unknown. My guiding question has always been, “What’s the worst that can happen?” If no one gets hurt and no bridges are burned, then it’s worth trying. That’s how I took my first steps in IT and into leadership roles that once felt beyond reach.
I’ve also learned the importance of challenging the status quo. Sometimes it’s better to ask for forgiveness than permission when driving change. Networking has been just as essential — visibility and value go hand in hand. If nobody knows you, nobody can speak for you.
Continuous learning is part of my daily rhythm. I spend 30–40 minutes each day exploring new technologies and recently completed two new diplomas. For me, success isn’t about a final destination but the curiosity and courage it takes to keep moving forward.
Advice for women entering tech
Don’t wait for the “right” moment — it doesn’t exist. Take the leap, even if it feels inconvenient. Talk to people in the field, ask questions, and seek mentors inside and outside your organisation. Tech rewards curiosity and persistence, not perfection. The worst that can happen? You learn something new and try again.
Alona Geckler, SVP of business operations and chief of staff, Acronis
Key lessons learned
Resilience and adaptability are essential in tech, especially in cybersecurity where change is constant. Early in my career, I had to adapt quickly to new technologies and shifting priorities — embracing change became my biggest growth driver.
Mentorship and networks have also been central to my journey. At Acronis, we created the WiT Mentorship programme to connect high-potential women with senior leaders. Structured support like this builds confidence and opens doors that otherwise remain closed.
Finally, diversity and inclusion require intention. The UAE is ahead of the global average, with women representing 30 per cent of the tech workforce, but only 20 per cent in leadership. Closing that gap demands continued, focused effort.
Advice for women entering tech
Step forward before you feel ready. Most growth happens outside your comfort zone. Build your network early, find mentors, and be intentional about where you work — choose organisations that value inclusion. Tech needs your perspective, so claim your space and shape the culture as you rise.
Sue Azari, eCommerce industry lead, AppsFlyer
Key lessons learned
Visibility matters as much as ability. I used to think hard work would speak for itself — it doesn’t always. You have to speak up and ensure your work is seen.
Imposter syndrome never fully disappears, but confidence grows when you act despite it. Real leadership comes from putting yourself in uncomfortable situations and asking questions, even when you’re unsure.
Advice for women entering tech
Networking is as important as technical skill. Most of my best opportunities came through connections, not job boards. Show up at events, engage with your community, and don’t hesitate to ask for mentorship. Tech moves fast, so stay curious, keep learning, and support others as you rise — community is your biggest asset.
Kerrie Jordan, chief marketing officer and SVP of product, Epicor
Key lessons learned
Learning never stops in tech. What’s cutting-edge today can be outdated tomorrow. Staying sharp means surrounding yourself with people who challenge your thinking. The best leaders I’ve seen are lifelong learners who never stop asking questions.
Advice for women entering tech
Focus on five traits that define successful tech leaders:
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Intellectual curiosity – understand the why behind the technology.
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Clear communication – cut through the buzzwords and articulate real value.
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Empathy with accountability – balance compassion with results.
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Mentorship – find someone who challenges and advocates for you.
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Resilience – setbacks happen; what matters is how you recover.
Master these, and you’ll have the foundation to lead and thrive.
Chrystal Taylor, technical evangelist, SolarWinds
Key lessons learned
Never underestimate enthusiasm and the willingness to learn — in yourself or others. Don’t let imposter syndrome talk you out of opportunities. Even if things don’t work out, every experience teaches you something valuable.
Non-technical skills matter too. The lessons you learn from any part of life — parenting, event organising, customer service — all apply in tech.
Advice for women entering tech
Find your people. Every workplace has its mix of detractors and supporters — focus on those who lift you up. Remember, technology is shaped by people, and diverse experiences make it stronger. Enthusiasm, adaptability, and community will take you further than you think.
Bigger picture
Across each of these stories runs a shared message: success in tech is not about being the smartest in the room, but about showing up, learning continuously, and building meaningful connections. The women shaping today’s technology landscape are doing so with curiosity, courage, and community — and they’re proving that those qualities are just as vital as technical skill in driving the industry forward.
