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Hala, the UAE’s e-hailing taxi service and a joint venture between Careem and Dubai’s Roads and Transport Authority (RTA), has announced its official expansion into Fujairah, marking its entry into a third emirate. The move reinforces Hala’s mission to create a connected, technology-enabled mobility network across the UAE.
The expansion is being carried out in partnership with the Fujairah Transport Corporation (FTC) and underscores a shared commitment to advancing safe, affordable, and reliable mobility across the emirate. The collaboration highlights the importance of working closely with local regulators to ensure operational excellence and long-term service success. Combining FTC’s experience in delivering trusted public transport with Hala’s proven digital expertise, the partnership aims to provide residents and visitors with a seamless e-hailing experience that enhances connectivity and convenience.
The announcement follows a successful pilot phase during which Fujairah and Dibba’s taxi fleets were integrated into the Careem app. The pilot delivered measurable improvements across several key performance indicators, including increased Captain engagement and higher customer adoption of e-hailing services.
The official signing ceremony took place in Fujairah, attended by Khaled Nuseibeh, chief executive officer of Hala, and Engineer Asayel Albalghoni, general manager of Fujairah Transport Corporation.
Khaled Nuseibeh, chief executive officer of Hala, said: “Partnering with the Fujairah Transport Corporation represents a pivotal milestone for Hala and for the UAE’s broader mobility ecosystem. Reliable, sustainable, and tech-driven transport solutions are only possible through collaboration with local regulators who deeply understand their communities’ needs. Together, we’re setting a new standard for accessibility, convenience, and smart transportation that is shaping the future of mobility in the UAE.”
With Fujairah’s growing population and its emergence as a tourism and logistics hub, the emirate represents a strong market for Hala’s services. Its developed tourism infrastructure and expanding visitor base further enhance the potential for long-term demand for safe and efficient mobility options.
Engineer Asayel Albalghoni, general manager of the Fujairah Transport Corporation, added: “The Corporation has always prioritised safety, reliability, and customer satisfaction. By joining forces with Hala, we are embracing the next phase of transport modernisation, one that integrates digital innovation while preserving the trust and quality that Fujairah residents expect. This partnership represents our shared commitment to making mobility easier, smarter, and more sustainable for everyone.”
Since its inception in 2019, Hala has redefined urban mobility in Dubai and Ras Al Khaimah through its focus on convenience, affordability, and reliability. In Dubai, the platform has achieved average ride ETAs of under four minutes, consistent year-on-year growth in completed trips, and an 11 per cent monthly improvement in reliability scores — reflecting its scalability and customer trust.
For the initial launch phase in Fujairah, Hala will offer the same trusted user experience available in Dubai and RAK, including real-time ride tracking, transparent Captain ratings, and seamless digital payments. The company will continue to enhance services based on customer feedback and through continuous Captain engagement and training programs jointly led with FTC.
Hala’s expansion into Fujairah marks another strategic milestone in its nationwide growth, aligning with the UAE’s vision for smart cities and integrated, data-driven transport systems. By partnering with local transport authorities such as the Fujairah Transport Corporation, Hala continues to set new benchmarks for sustainable, efficient, and accessible urban mobility across the Emirates.
