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Amazon.ae has announced its six-day 11.11 sale event featuring millions of deals and faster delivery options, including 15-minute service on everyday essentials, as the e-commerce platform seeks to capitalise on one of the year’s biggest shopping periods in the Middle East.
The 11.11 sale will run from November 7 to 12, with early deals already live on the platform, Amazon said.
The event will span all product categories from electronics and fashion to groceries and home goods, with discounts reaching up to 60 per cent on select items.
Amazon Now, the company’s rapid delivery service, has seen daily orders grow 40 per cent month-over-month, with Prime members shopping twice as frequently since trying the 15-minute delivery option, according to Stefano Martinelli, VP of Amazon Middle East and North Africa.
“This 11.11 is set to be one of our biggest ones yet for customers, with even faster delivery options, exceptional value through Amazon Bazaar’s 10 dirham store, alongside millions of deals across the local and international brands they love,” Martinelli said.
Amazon 11.11 sale: Key highlights
The sale features delivery within minutes across most major areas in Dubai, Abu Dhabi, and Sharjah for everyday essentials, alongside two-hour delivery on thousands of products.
Amazon Now customers can save up to 50 per cent on their first three orders, with 20 per cent off subsequent orders.
Amazon Bazaar, the platform’s budget shopping section, will offer 50 per cent off all items using promotional code BZR50 during the sale period.
Key deals include up to 60 per cent off sports equipment from brands including Everlast, PROIRON and Adidas, timed to coincide with the Dubai Fitness Challenge running until November 30.
Beauty and personal care products from CeraVe, Cetaphil and Dyson will see discounts up to 50 per cent, while electronics from Samsung, Apple and Sony will be marked down up to 40 per cent.
The sale also features up to 50 per cent savings on household items including vacuum cleaners from Dyson and Shark, coffee machines from De’Longhi and Nespresso, and kitchen appliances from BLACK+DECKER and Philips.
Prime members can access exclusive savings throughout the sale, with free delivery on Amazon Now orders above Dhs25 ($6.81) and 2-hour delivery on orders above 100 dirhams. Monthly Prime membership costs Dhs16, or Dhs140 annually.
Amazon is offering additional payment incentives, including instant bank discounts up to 15 per cent for Mastercard and First Abu Dhabi Bank credit card holders, and interest-free installment plans through Tabby and Tamara payment services.
Customers purchasing Dhs400 e-gift cards will receive up to Dhs40 in promotional credit for 11.11 purchases, terms and conditions apply.
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