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UiPath, a global firm involved in agentic automation, hosted its flagship event FUSION in Dubai on November 6, bringing together senior executives, AI specialists, customers, and partners for a full day of presentations, hands-on sessions, and live demonstrations showcasing agentic automation in practice.
Part of a global roadshow that debuted in Las Vegas this September, FUSION Dubai featured a UAE-focused agenda highlighting how leading organisations — including Dubai Police, Etihad Airways, RAKBANK, DP World GCC and e& UAE — are leveraging the UiPath Platform to increase efficiency, boost productivity, and transform business operations through AI agents, robots, and people working in unison.
UAE organisations accelerate their adoption of agentic AI
During the event, UiPath recognised several regional customers for their leadership in automation and AI innovation. Dubai Police, Etihad Airways, RAKBANK, e& UAE, DP World GCC, First Abu Dhabi Bank (FAB), Power International Holdings, and Petroleum Development Oman were honoured for deploying automation and AI to strengthen operational excellence across their sectors.
“With a bold national strategy for AI, the UAE continues to prove that innovation is part of its DNA,” said Ashley Boag, UiPath Chief Operating Officer International (COO) and SVP Middle East and Africa. “Through events like FUSION, we see first-hand how our customers and partners are harnessing agentic automation and orchestration to redefine efficiency, resilience, and growth. At UiPath, we’re proud to empower organizations across the UAE and beyond to unlock the full potential of AI agents—driving transformation that is both human-centric and future-ready.”
Islam Azab, Senior Director, AI & Automation at e& UAE, added: “Our journey with UiPath started with simple RPA—automating repetitive tasks. But from the beginning, UiPath shared our vision to bring intelligence into automation: with robots and agents that can see, understand, and act. Step by step, we’ve grown together into the age of agentic AI, where automation works alongside people—anticipating needs, learning from data, and taking action responsibly.”
James Furness, Head of Digital & Technology at Etihad Airways, reflected on the airline’s evolution: “We started with a proof of concept in 2020, just five core automations. But even then, the impact was clear, and that helped us secure long-term support. Since then, we’ve delivered hundreds of use cases, and more recently, we’ve started deploying agentic AI, including GenAI agents that now handle 85% of after-hours operations at our medical centre. Working with UiPath and our partners, we’ve moved from survival mode to a transformation phase — scaling automation as a core capability, not just a project.”
Advancing the UAE’s national AI vision
Reinforcing the UAE’s position as a global testbed for innovation, FUSION Dubai demonstrated how UiPath is helping organisations align with the UAE Strategy for Artificial Intelligence by orchestrating automation across people, systems, and AI. This integrated approach is accelerating measurable impact across priority sectors such as government, aviation, logistics, and financial services — enabling faster, smarter, and more citizen-centric service delivery.
