Eng. Fahad Abdullatif Al Jahrami, chief development and asset management officer, Qatari Diar, speaks to Gulf Business
Qatari Diar entered Cityscape Global 2025 with a clear objective: strengthen its visibility in the Saudi market, showcase its international portfolio, and connect with a rapidly expanding base of regional investors. For the company—active in 20 countries with a portfolio of 50 projects—Cityscape serves as both a platform for brand amplification and a strategic gateway to long-term growth.
Eng. Fahad Abdullatif Al Jahrami, chief development and asset management officer, said the company views the event as an essential bridge to high-value markets. “This is the third engagement with Cityscape Global. We are very honored and pleased to be part of this massive real estate gathering… our value proposition here is we want to showcase our projects and our products, and we look forward for opportunities to expand.”
A global portfolio aligned with Saudi investment priorities
Qatari Diar’s presence at the event aligns closely with the Kingdom’s growing appetite for premium international assets. According to Al Jahrami, the company’s developments in key cities resonate strongly with Saudi buyers—particularly in Egypt and the United Kingdom.
He highlighted major holdings such as the St. Regis Hotel and Residences in Cairo, CityGate, New Giza, and a recently signed 20 million sqm North Coast mega-development, where Qatari Diar plans to invest 29 billion riyals over the next five to ten years. “Egypt is one of the development areas that we target the Saudi businessmen and investors to come in and buy,” he explained.
Beyond the region, the company’s London assets—Chelsea Barracks, the newly inaugurated Rosewood Hotel, and South Bank Place—further strengthen its appeal to Saudi and international investors seeking stable, high-profile opportunities.
Technology and construction innovation remain central to Qatari Diar’s development philosophy. Al Jahrami noted that integrating advanced methods helps the company deliver complex projects on schedule—an expectation now standard across global markets.
“Innovation is something that makes the development distinguished… the use of 3D printing for large-scale, low-rise residential projects can really help in fast-tracking delivery.”
He added that consistency and trust are core to the brand’s reputation: “We deliver the projects as per the timeline, and this is what distinguishes us from the other developers around the world.”
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Measuring success beyond sales
For Qatari Diar, participation at Cityscape Global is not about short-term transactions. Instead, visibility, brand recognition, and strategic positioning matter most.
“I don’t have to measure my success by the amount of units that I’m selling… our success is when people come and they point at us and say, ‘Yeah, I know you. I’ve been to your developments in London, Cairo, Turkey, Oman.’”
He pointed to Lusail as the company’s “crown jewel” and emphasised the importance of staying present in Saudi Arabia—one of the world’s most ambitious and fast-growing real estate markets. “The market here is very promising. The 2030 vision of the Kingdom is very ambitious… we need to be part of this growth.”
With Saudi Arabia’s real estate sector projected to reach new heights by 2030, Qatari Diar is actively exploring opportunities but remains selective. “We are only looking for the best opportunities. We still haven’t found the best opportunities yet. We’re not here to compete with the other developers. We’re here to compete with ourselves.”
The company’s presence at Cityscape Global 2025 reinforces its long-term intent: leveraging its global experience, strengthening regional partnerships, and positioning its portfolio to meet the evolving needs of Saudi investors and end users.
