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Bolt, the global ride-hailing and mobility firm, has added more than 6,000 Dubai Taxi Company (DTC) vehicles to its platform, marking a significant step forward in the emirate’s smart transport ambitions and intensifying competition in the region’s Dhs6bn taxi and e-hailing market.
The new fleet integration includes DTC’s People of Determination Taxis and Ladies and Family Taxis, commonly known as Pink Taxis.
The rollout coincides with a limited-time offer of 30 per cent cashback on the first three taxi rides booked through the Bolt app, as the company aims to gain traction among commuters in Dubai’s fast-growing mobility sector.
The development is part of DTC’s 2025–2029 strategic roadmap, which aims to cement its leadership as the UAE’s largest taxi operator and aligns with the Dubai government’s mandate to shift 80 per cent of taxi bookings to digital channels over the coming years.
“The integration of over 6,000 DTC vehicles onto the Bolt app represents a major step toward realising our vision of creating the UAE’s largest e-hailing platform,” said Ammar Al Braiki, COO at DTC. “Looking ahead, we envision Bolt’s reach expanding beyond Dubai into other emirates and verticals.”
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Bolt users to get wider access in Dubai
The partnership gives Bolt users in Dubai access to a wider selection of taxis via a streamlined app interface featuring features like real-time tracking, an emergency SOS button, a proprietary mapping system, and a driver rating mechanism to ensure service quality.
GJ Kistemaker, VP of Partner Markets and Business Development at Bolt, said the move underscores the company’s growing commitment to the Middle East. “By integrating DTC’s iconic fleet onto the Bolt platform, we are making transportation more accessible, reliable, and seamless for everyone in Dubai,” he said.
This expanded partnership puts Bolt in a stronger position to challenge other regional players in the digital mobility space as Dubai and the wider UAE accelerate efforts to build sustainable and tech-enabled transport infrastructure.
Bolt, which operates in over 600 cities across 50 countries, has more than 200 million users globally.
The company offers a broad range of mobility services including ride-hailing, e-bike and scooter rentals, and car-sharing.
DTC, now a public shareholding company, operates over 9,500 vehicles, with more than 18,000 drivers, covering taxis, VIP limousines, buses, and delivery services.
