Dubai Taxi Company (DTC) has partnered with Coca Cola Arena to provide exclusive limousine services for events at the venue, aiming to streamline transport for the thousands of visitors who pass through its doors each week.
Under the agreement, DTC becomes the sole limousine operator for all arena events. The company will supply a dedicated fleet of high end limousines and taxis supported by on ground staff and real time coordination through its Operations Control Center to ensure vehicles are available as crowds leave concerts, sports fixtures and cultural shows.
Coca Cola Arena, based in City Walk and able to host up to 17,000 people, has become one of the region’s busiest entertainment venues with a year round schedule of international performers and sporting events.
New collab will see DTC enhance the event experience
Mansoor Rahma Alfalasi, CEO of DTC, said the partnership aims to elevate the overall visitor experience. “This collaboration looks beyond transportation; it’s about enhancing the entire event experience. Our goal is to ensure every guest feels like a VIP from the moment they leave the venue. This collaboration is ultimately about putting people first and creating a hassle free travel experience for the community,” he said.
Mark Jan Kar, GM of Coca Cola Arena, said the move supports Dubai’s wider push for high quality mobility services. “Together, DTC and Coca Cola Arena are redefining what it means to arrive in style. This collaboration underscores Dubai’s commitment to providing exceptional, comfortable, and stress free experiences for all event attendees, bringing the city even closer to its vision of a smart, sustainable, and world class urban lifestyle,” he said.
Dubai Taxi Company, recognised as a public joint stock company under Law No21 of 2023, operates more than 10,000 vehicles in Dubai, including over 6,200 taxis. It holds roughly 45 per cent of the city’s taxi market.
The company completed 49 million taxi and limousine trips in 2024.
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