Image credit: Mohamed Ali Alabbar/X account
Emaar Properties is making headlines with its ambitious ‘Dubai Square’ project, a mall that will accommodate electric vehicles and introduce next-level retail and entertainment experiences.
Still under construction, Dubai Square will be located in Dubai Creek Harbour and is expected to open in three years. The mega-mall will span an area three times the size of Downtown Dubai and cost Dhs180bn, according to Mohamed Ali Alabbar, founder of Emaar, in a post on his official X account.
لقطة أخرى تُبرز جمال دبي سكوير مول ضمن مشروع خور دبي من إعمار
Another shot showcasing the beauty of Dubai Square Mall within Emaar’s Dubai Creek project pic.twitter.com/jNkVbwIgnK— Mohamed Ali Alabbar محمد علي العبار (@mohamed_alabbar) November 26, 2025
This landmark development underscores Dubai’s strategy to cement its position as a global hub for shopping and leisure. The detailed design of Dubai Square was completed in February 2024, marking a key milestone toward making it the second-largest shopping and entertainment destination in Dubai Creek Harbour.
Read more-Mall in the ‘Forest’: More on Dubai’s newest shopping destination
Innovative design meets advanced technology
Dubai Square is designed to integrate advanced technologies, contemporary architecture, and forward-thinking concepts in retail, dining, and entertainment. It will be linked directly to the Dubai Creek Tower, giving the mall a distinctive position in the heart of Dubai Creek Harbour. The project will leverage cutting-edge AI systems to analyse and predict visitor behavior as well as retailer needs, a move Alabbar describes as essential for future-proofing the shopping experience.
دبي سكوير مول يسمح بدخول السيارات الكهربائية
قيد الإنشاء
يقع في خور دبي وبحجمٍ يساوي ثلاثة أضعاف منطقة برج خليفة
بتكلفة قدرها 180 مليار درهم
الافتتاح بعد ثلاث سنواتDubai Square Mall allows electric vehicles
Under construction
Located in Dubai Creek Harbour, three times the… pic.twitter.com/uyuE9gAYzb— Mohamed Ali Alabbar محمد علي العبار (@mohamed_alabbar) November 25, 2025
“Despite the fact that AI is a new science in design, Emaar is implementing and deploying the most advanced AI systems to analyse and predict the needs of retailers and visitors in the future,” he said.
Emaar’s extensive experience, managing over 1,500 retailers and catering to more than 100 million visitors annually, positions the company to deliver a mall that balances innovation with proven operational expertise. Alabbar noted that feedback from retailers remains an integral part of the development process, ensuring Dubai Square meets market demands while maintaining a world-class visitor experience.
Dubai Creek Harbour: A smart, integrated urban hub
Dubai Square is part of the ultra-modern Dubai Creek Harbour, a mixed-use development spanning 7.4 million square metres of residential space and 500,000 square meters of gardens and open areas. Its pedestrian-friendly streets will connect retail, entertainment, and leisure destinations seamlessly, creating an integrated urban environment.
The development includes a variety of residential offerings, apartments, duplex units, and penthouses, that reflect Dubai Creek’s contemporary architectural style. Dubai Creek Harbour also encompasses the Ras Al Khor Wildlife Sanctuary, a renowned biodiversity site in the UAE, adding an element of environmental stewardship to the project.
Beyond its technological and architectural innovations, Dubai Square will serve as a platform for employee skill development, particularly for young Emirati nationals, highlighting Emaar’s commitment to national workforce growth and sustainable economic development.
By combining futuristic AI systems, sustainable design, and luxury urban living, Dubai Square aims to redefine the shopping mall experience and reinforce Dubai’s position as a global retail and leisure destination.
