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The countdown to Dubai Summer Surprises (DSS) 2025 has officially begun, promising an exciting season packed with entertainment, shopping, dining, and unforgettable family experiences across the city.
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Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s edition will run from June 27 to August 31, delivering 66 days of exceptional offers and thrilling activities for residents and visitors alike.
Revamped retail experience
For the first time in DSS history, the city’s retail calendar will be split into three themed shopping windows:
- Summer Holiday Offers (June 27 – July 17)
- Great Dubai Summer Sale (July 18 – August 10)
- Back to School (August 11 – 31)
Each phase will feature exclusive promotions, mall activations, raffle draws, and family-friendly events across Dubai’s top shopping destinations. The revamped format aims to elevate the shopping experience and highlight Dubai’s position as a global retail hub.
Star-studded entertainment line-up
DSS 2025 kicks off with a spectacular opening weekend from June 27 to 29, setting the stage for a packed entertainment schedule. Key events include:
- Beat The Heat DXB concert series at Dubai World Trade Centre (July 4–13), opening with Tul8te and Almas.
- Jazziyat ft. Banah at Jumeirah Zabeel Saray (June 27)
- Adnan Sami live at Coca-Cola Arena (June 29)
- Adonis at Dubai Opera (July 3)
- Shreya Ghoshal at DWTC (July 19)
- Made in Kuwaiti theatrical play at Dubai Opera (August 29–30)
Additional performances and celebrity appearances will be announced throughout the summer.
Culinary delights and staycation deals
Food lovers can look forward to Summer Restaurant Week (July 4–12), offering special menus at top restaurants. Shoppers can enjoy unbeatable flash sales, including the 12-Hour Sale and Daily Surprises, alongside staycation offers and discounts at premier hotels and attractions.
DSS 2025 promises a memorable summer with more concerts, exclusive dining experiences, and new retail activations to be revealed soon.
Partners and sponsors
Dubai Summer Surprises 2025 is presented with support from Key Sponsor Commercial Bank of Dubai, along with Strategic Partners including: Al Futtaim Malls, Al Zarooni Group, AW Rostamani Group, DHAM, Emirates Airline, ENOC, e&, Majid Al Futtaim, Merex Investment, and Talabat.
