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Apparel Group, a leading retail operator in the Middle East, has partnered with Marquee Brands to launch the region’s first standalone Martha Stewart store, opening at City Centre Mirdif in Dubai.
The launch marks the brand’s debut in the Middle East retail market and is part of a broader expansion strategy.
Additional stores have since opened at Dubai Hills Mall and Mall of the Emirates, with further rollouts planned in India, Kuwait, and Saudi Arabia in 2026.
The stores feature a curated selection of home and lifestyle products including kitchenware, dining sets, bedding, bath items, fragrances, and home décor, reflecting Martha Stewart’s established design style.
Proud to bring Martha Stewart’s legacy to the region, says Apparel Group CEO
“We are proud to bring the world of Martha Stewart to the Middle East,” said Neeraj Teckchandani, CEO of Apparel Group. “This launch reflects our commitment to partnering with globally respected brands and delivering exceptional retail experiences to our customers. Martha’s approach to quality, design, and elevated living aligns perfectly with our vision for the region.”
Heath Golden, CEO of Marquee Brands, described the move as a key moment in the brand’s global strategy.
“This marks a major milestone for Marquee and the Martha Stewart brand,” Golden said. “For the first time, consumers can step into a physical space dedicated entirely to Martha’s vision of living well. These stores are not just points of purchase — they’re destinations for discovery, inspiration, and exceptional design.”
The partnership between Apparel Group and Marquee Brands aims to expand the Martha Stewart brand’s physical presence and offer a retail concept centered on Stewart’s legacy in home design and entertaining.
