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Sobha Realty, a global luxury real estate developer, has announced the launch of The Mirage at Sobha Central — the newest addition to its flagship mixed-use master development strategically located on Sheikh Zayed Road.
The launch follows the strong sales performance of the earlier towers within Sobha Central, which spans 1 million sq. ft., highlighting robust investor confidence and sustained demand for premium residences in one of Dubai’s most desirable urban lifestyle destinations.
Set within a vibrant mixed-use community, The Mirage at Sobha Central introduces 677 meticulously crafted apartments. The tower reflects Sobha Realty’s hallmark craftsmanship, precision, and contemporary design ethos — blending comfort, functionality, and refined elegance across every detail.
The new tower is seamlessly integrated into the wider Sobha Central masterplan, which includes 250,000 sq. ft. of landscaped courtyards and open green spaces, 175,000 sq. ft. of premium office spaces, and 160,000 sq. ft. of retail, dining, and entertainment areas, including a fully integrated shopping mall. With two exclusive lanes providing direct access to Sheikh Zayed Road, The Mirage enjoys a prime corner position within the development, offering some of the most privileged views across the community.
Read: Sobha to build massive new towers along Dubai’s Sheikh Zayed Road
Sobha Central embodies Sobha Realty’s “The Art of Detail” philosophy and its pioneering backward integration model — creating a self-contained, future-forward address where luxury, business, and lifestyle coexist. The development brings together world-class amenities, office and entertainment spaces, and curated retail experiences, making it a true global hub within Dubai.
The project continues to attract a diverse international buyer base, with representation from Indian (26 per cent), European (15 per cent), American (8 per cent), Turkish (6 per cent), and Iranian (4 per cent) investors, among several other nationalities. This reflects Sobha Realty’s growing global appeal and its commitment to delivering excellence across markets.
With its strategic position along Sheikh Zayed Road, Sobha Central offers residents exceptional connectivity to Dubai Marina, Jumeirah Beach Residence, and key commercial districts, while promising long-term capital appreciation in one of Dubai’s most resilient real estate zones.
Sobha Realty continues to strengthen its leadership in luxury urban development, setting new benchmarks for mixed-use design, craftsmanship, and sustainable living experiences in the heart of Dubai.
